http://www.todayszaman.com/tz-web/detaylar.do?load=detay&link=102565

12.02.2007

The Turkish Ministry of Culture and Tourism has reportedly taken action towards promoting Turkey through advertising in the print and broadcast media in North America throughout 2007.

"Turkey's historic and cultural values will be promoted through popular TV programs, newspapers and magazines throughout the US and Canada as well as in the South American countries of Mexico, Argentina, Colombia, Brazil, Chile and Venezuela," a Turkish Culture and Tourism Office representative in New York said.

Turkey will be promoted for a total of five hours in the form of a 40-second advertisement on CNN, the first of which will be aired during Anderson Cooper's program on Monday Feb. 12.

Turkey's advertisements will also appear on popular US TV stations such as ABC, CBS, NBC and FOX in March, in a total of 20 TV series and programs that have high ratings.
Turkey's advertisements will appear in The New York Times, the Los Angeles Times, The Washington Post and 30 magazines.

Terrorism has affected tourists from both Europe and the US. The number of American tourists fell considerably following the 9/11 attacks on the US; however, this number began to rise again in 2004. According to December figures, the number of US tourists has exceeded that prior to 9/11. The number of American tourists who visited Turkey in 2006 increased by 22 percent over 2005 to 532,000, according to the Turkish Culture and Tourism Office.