Mey İçki CEO Galip Yorgancıoğlu said "We are trying to turn rakı a worldwide brand. We have managed to enter all Greek islands. Rakı is gaining a popularity in Europe. In Germany, you can buy rakı at 64 sales points out of 100. One day during a business trip in Germany, I saw a German girl buying rakı and asker her why she bought rakı and she repplied -Recently rakı is too cool amoung youngs, when you party at home you always find somebody bringing rakı for the party these days-".

Quoted from: here