Istanbul has a charm that´s for sure. The Turkish serials being popular in the Arabic World have always some scenery from Istanbul time to time in each episode. This has some effect on the popularity of those serials.

Now Pakistanis have noticed this fact and have begun to shoot 2 serials (Yariyan or friendships and Hal-i Dil or state of heart) in Istanbul. Those 2 serials have quickly become 2 of the most popular serials in Pakistan.