Gokuyum, according to this article it´s a word used in local Turkish dialects in, amongst other places, Fethiye. http://www.eksisozluk.com/show.asp?t=voyn&iphone=1&__target=Topic118111121110. That would explain why it is used on the Fethiye Facebook page, where I have also seen it written as woyn and wooyn (no doubt for effect). Whether it is an ´actual´ turkish word should be decided by turks. We have words in my local English dialect (Brummie - from Birmingham) which are not recognised as proper words by all English people.
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