Turkish TV series, which are already noted for their popularity in the Arab world, are now making inroads into Israel after private channels Viva and Viva Platina decided to begin airing “Menekşe ile Halil” (Menekşe and Halil).
Starring heartthrob Kıvanç Tatlıtuğ and Sedef Avcı, the show is aired in prime time five days a week with Hebrew subtitles and has gained a lot of fans since it began broadcasting two weeks ago.
Speaking to Anatolia news agency, Leora Nir, an official with Viva’s parent company, the Dori Media Group, said they decided to purchase the show from Turkey after watching the series.
They received reactions
Nir said they received some reaction in Internet forums when they announced the decision to run the show. “But as soon as the series was aired, everyone changed their mind. Now there is a big group of fans of the TV series. Everyone loves Tatlıtuğ so much. It is the most watched TV series in the country at the moment.”
When asked if they had worries that the series would fail to post high ratings, Nir said: “We always have this worry when we start airing a new TV series. We understand it after two-three weeks but ‘Menekşe and Halil’ became very popular when the first episode was aired.”
She also said they aired all TV series in their original language since Israel was a society of immigrants.
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